Microsoft Targeting Apple Stores With New Retail Store Concept

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What a waste of construction material…

ZDNet reports that Microsoft is planning to open a number of retail stores in close proximity to existing Apple Stores later this year. While the stores will reportedly be designed more to “showcase” Microsoft products and build brand awareness than to serve as retail distribution points, the move continues the aggressive attacks on Apple by Microsoft begun with its recent “Laptop Hunters” and Zune Pass commercials.

via –   Mac Rumors.

Will they have knowledgeable staff like the Apple Store “Geniuses” ? It would be funny if they all looked like the “I’m a PC” guy from the Apple commercials.

Can’t wait to walk past one of these Micro$oft store fronts and grab a picture of all the blue screens with my iPhone.